your vulva
deserves more
than water.
natural, handmade feminine care for freshness, comfort and everyday confidence — made with love in the uk. clean ingredients, soothing formulas, and a ritual you'll actually want to keep.
THIS IS FOR YOU IF...
loved by the yoni gang
best sellers,
for good reason.
-
best sellerpum pum barhandcrafted herbal yoni soap
-
yoni gel
ph-balanced feminine wash
-
yoni oil
nourishing intimate oil
-
newgentle pum pum barultra-gentle yoni soap
why yoni yoni?
not all intimate care is equal.
most products weren't designed with your yoni in mind. gentle, plant-powered, ph-balanced care - made by hand in the uk, for women who deserve better than generic.
 yoni yoni
that's us
|
generic supermarket
own brand
|
high-street brand
mass market
|
|
|---|---|---|---|
| ph-balanced formula | |||
| plant-powered & vegan | |||
| fragrance-free option | |||
| handmade in the uk | |||
| pregnancy-safe options | |||
| no parabens | |||
| cruelty-free | |||
| designed for sensitive skin |
comparison refers to typical mass-market products, not any specific brand.
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pum pum bar
yoni gel 100ml
yoni essentials i
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three steps, one ritual
build your
yoni routine.
pum pum bar
start with the pum pum bar for a deep, fresh, ph-friendly clean.
yoni gel
the gentle gel keeps your daily freshness and comfort in check.
yoni oil
seal it in with yoni oil to soothe, hydrate and calm.
made by hand
small batches · uk
our story
hi love — i'm asha.
i made this for us.
I started Yoni Yoni because intimate care was either clinical, full of fragrance, or designed to make us feel like there was something to fix. There isn't. Your body is not a problem — it deserves gentle, nourishing care that works with it.
Every bar, gel and oil is handmade by us in the UK — with clean, plant-powered ingredients and a lot of love. Because yoni care is self care, and you deserve more than water.
✦ WHO MAKES THIS
made by women, for women.
every formula starts with a real question from a real woman. we make what we wanted and could never find - gentle, honest intimate care, without the shame or the fragrance.
- founded by a womanstarted in a kitchen, not a boardroom.
- formulated for real bodiesbuilt around how vulval skin actually behaves.
- tested on us firstnothing ships until we have used it ourselves.
- made by handpoured, cured and cut in the uk.
real women, real results
the yoni gang says it best
real words from real women. every quote below is verbatim and unedited.
the best for my intimate area
I have been ordering this pum pum bar a few years now.. it's the best for my intimate area. Keeps me clean and fresh for longer and eliminates odours. I do recommend this soap because it's not full of harsh chemicals.
on pum pum bar
absolutely amazing products
The Yoni gel is absolutely fantastic and the yoni oil is now a STAPLE in my self care shower routine. I wish you every success with this product and I will continue to support this formula. Great products.
on yoni gel
completely life changing
I am extra sensitive and will tend to get BV often but since I've been using the Gentle bar, no problems. Fresh and clean all day long, highly recommend!
on gentle pum pum bar
my forever hygiene products
I love the Yoni Oil and gel wash. I've been using the products for a couple of weeks, and they are now my forever hygiene products. The products keep me fresh all day and they smell divine. Thank you for creating these amazing products.
on yoni oil
definitely not disappointed
First time using the product after seeing so much publicity and can definitely say not disappointed. A nice fresh sensation whilst feeling supported by the nutrient benefits. Good lather and not much required.
on yoni cleanser
my skin feels so soft
I have bought this product many times and it never disappoints. I feel clean and fresh and my skin feels so soft! It's also amazing to use on my face and people compliment me on how amazing my skin looks.
on sweet citrus gel
lets talk yoni..
care, not confusion
we believe in education over shame. here's what every woman deserves to know.
soap and water is enough.
plain soap can strip your skin and disrupt your natural pH. gentle, pH-balanced care keeps you balanced.
intimate odour means something's wrong.
a natural scent is normal. the right care simply keeps you feeling fresh and confident.
you should clean inside.
never. your vagina is self-cleaning. our products care for the external vulva only.
why does my vulva need more than water?
Water alone can't support your skin's natural pH or wash away odour-causing build-up. The right gentle, pH-balanced care keeps your intimate skin comfortable, fresh and balanced — without disrupting your natural flora.
is it safe to use during pregnancy?
Yoni Oil and the Gentle Pum Pum Bar are formulated to be pregnancy-safe and fragrance-free. Always check with your GP or midwife first, and patch test 24 hours before you start.
where do i actually use these products?
All of our intimate products are for the external vulva only — never internally.
are your products really fragrance-free?
Our sensitive range is fragrance-free. Signature products use gentle essential oils — never synthetic fragrance, parabens or sulphates.
how are they made?
Everything is handmade in the UK — poured, cured and cut by hand.
how soon will i see a difference?
Most women tell us they feel fresher from the first wash. Skin comfort and confidence tend to build over the first couple of weeks of regular use. Everyone is different, so give it a little time.
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